Website Optimization, Local SEO, Lead Generation

Selbys Blind Group

Partnered with Selbys Blind Group to strengthen their local digital presence through website optimization, local SEO, and lead generation strategies. The project focused on improving search visibility across Melbourne, increasing customer enquiries, and streamlining lead management through CRM autom

Timeline

May 2026

Client

Selbys Blind Group

Stack

WordPress, Google Analytics, Google Search Console

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The Challenge

Operating in a highly competitive Melbourne market, Selbys Blind Group needed stronger online visibility, improved website conversion performance, and a more efficient process for managing customer enquiries.

Limited local search visibility in a competitive blinds and shutters market.
Inconsistent customer enquiry generation from organic search channels.
Manual enquiry handling and limited visibility into customer journey tracking.

The Solution

We implemented a comprehensive local SEO and website optimization strategy designed to increase search visibility, improve conversion rates, and automate customer enquiry management.

Optimized Google Business Profile listings, local citations, and location-based SEO strategies to improve local search rankings.
Enhanced website landing pages, user experience, and conversion pathways to generate more qualified enquiries.
Integrated CRM systems and automated customer enquiry workflows to improve response times and lead tracking.